雅马哈 【摩托车】
雅马哈也是全球最大乐器生产商。生产乐器的雅马哈比生产摩托车的雅马哈早创立了50多年。二者最明显的差别是,前者商标为紫色,后者为红色。
摩托罗拉 【手机】
摩托罗拉在公共安全无限通信、工业移动计算等领域拥有领先的技术。这部分业务收入约为卖给谷歌的移动业务的2/3,利润率却高出近百倍。
奥林巴斯 【数码相机】
据奥林巴斯2011年年报,医疗系统设备占到总收入的42%,信息和交通占24.7%,生命科学占11.9%,影像系统占15.5%。而数码相机只是影像系统业务的一个子产品。
方正 【电脑】
“方正就在你身边”的广告语,当然不是指个人电脑。实际上,自2010年8月起,方正的个人电脑业务即被宏基收购。方正现在的两大业务为以印刷技术以及以电路板制造。
东芝 【家电】
无论是电饭煲、电视机、微波炉,东芝都是日本首家制造出的厂商,并是这些产品畅销全球的重要推动者。但目前家电业务仅占东芝销售额的8.7%,它的主要收入来自核电等业务。
云南白药 【止血中成药】
尽管“云南白药”的品牌中含有“药”字,但这一品牌旗下最成功的产品却是牙膏。2011年,云南白药牙膏的销售额已达11.6亿元。现在,云南白药还推出了洗发水等日化产品。
卡西欧 【电子计算器】
发明了世界上第一款小型电动式计算器的卡西欧,现在在手表、钟、电子词典、打印机、电子音乐产品(电子琴等)、数码相机领域都具有竞争力。
惠普(微博) 【电脑】
曾有剥离个人电脑业务传闻的惠普,目前主要的利润来源为IT服务及打印机业务,利润率在10%至30%之间;而占营收1/3的个人电脑,利润率只有5%左右。
蒂森克虏伯 【钢铁】
“钢铁大王”蒂森克虏伯的业务范围涉及电梯、汽车技术、机器制造、工程设计及贸易等多个强调技术而非资源的领域,钢铁相关业务占总营收比只有30%了。
爱立信 【手机】
手机从来都不是爱立信的核心业务。时至今日,爱立信的真正核心产品电信设备及服务依然是华为最强劲的对手。2011年销售额高达329亿美元。
Source of income and profits, Toshiba should be a nuclear power brand, the Yunnanbaiyao has more than just drugs old PC business of Founder Group, sales of zero. Have many brands in the consumer awareness and mainly engaged in The product does not match. But this is not always a bad thing.
Yamaha [motorcycle]
Yamaha is the world's largest musical instrument manufacturer. The production of musical instruments, Yamaha production motorcycle of Yamaha was founded as early as 50 years. The two most obvious difference is that the former trademark for the purple, the latter is red.
Motorola [phone]
Motorola has leading technology in the field of unlimited public safety communications, industrial and mobile computing. This part of the business income of approximately 2/3 of the mobile services sold to Google, the profit margins are nearly a hundred times.
Olympus Digital Camera
2011 annual report, according to Olympus Medical Systems equipment accounted for 42% of the total income, information and transportation accounted for 24.7%, life sciences accounted for 11.9%, imaging systems accounted for 15.5%. The digital camera is only a sub product of the imaging systems business.
Founder [computer]
"Founder is on your side" slogan, of course, not referring to the PC. In fact, since August 2010, he incurs Acer, Founder of the PC business acquisition. Founder two business printing technology and circuit board manufacturing.
Toshiba [home appliances]
Rice cookers, televisions, microwave ovens, Toshiba is the first Japanese manufacturers to produce, and the important promoters of these products are sold worldwide. Appliance business accounted for only Toshiba 8.7% of sales, its main revenue comes from nuclear power business.
The Yunnanbaiyao [stop the bleeding of proprietary Chinese medicines]
Yunnanbaiyao "brands contain the word" medicine ", but the brand's most successful product is toothpaste. Yunnanbaiyao toothpaste sales reached 1.16 billion yuan in 2011. Now, Yunnanbaiyao the launched shampoo Dengri products.
Casio Electronics Calculator]
Invented the world's first small electric calculators, Casio watches, clocks, electronic dictionaries, printers, electronic music products (keyboard, etc.), the field of digital cameras are competitive.
Hewlett-Packard (microblogging) [computer]
Hewlett-Packard, there have been rumors of stripping the PC business is currently the main source of profit for the IT services and printer business, profit margins between 10-30%; which account for 1/3 of PC revenue, profit margin is only about 5% .
ThyssenKrupp steel]
"King of Steel, ThyssenKrupp's business scope involves elevators, automotive technology, machine building, engineering and trade areas, more emphasis on technology rather than resources and steel-related businesses total revenue than 30%.
Ericsson [phone]
The phone has never been Ericsson's core business. Today, Ericsson's true core products, telecommunications equipment and services still Huawei is the most powerful opponent. 2011 up to $ 32.9 billion in annual sales.