4pGRainbow Mandarin 彩虹汉语
由本港首富李嘉诚任主席的和黄，旗下百佳超级市场在香港赚大钱，但在上海却要执笠。内地《每日经济新闻》报道，因有外国名牌家乐福及沃尔玛等强劲对手争食，百佳近年不断捱打，上海仅存的两间分店本月结业。
百佳在上海有两间分店，位于南京西路梅龙镇广场的百佳超市已于本周日结束营业，而在长宁区古北的 Taste下周一亦将正式关门。本报昨日致电和黄香港的公关查询，未获回应。
报道引述百佳中国区公关表示，百佳在梅龙镇广场的分店因租约期满而结业，百佳不会退出上海市场，仍会在合适位置重开新店。不过，消息称，上述两间分店长期蚀钱，关店只是迟早的事。
不敌沃尔玛家乐福
有内地零售业分析员称，百佳近20年在内地市场不断受到外资挑战，竞争力不及对手，「内地的百佳太过摇摆不定，没有清晰的市场定位策略」。他又指，内地目前有很多国际品牌，竞争较香港激烈，百佳要在上海卷土重来将十分困难。
事实上，百佳近年在内地市场一直捱打，根据中国连锁经营协会统计报告，去年百佳在内地销售额仅43亿元人民币，在外资企业品牌中排第20位，截至去年底全国分店只有46间。美国巨企沃尔玛及法资的家乐福，去年销售额均超过400亿元人民币，分店逾200间。
上海百佳全盛时期有多达14间分店，但到今年只关剩两间。有业内人士指出，百佳在内地的成绩未如理想，对和黄贡献也非常少，「为了保持市占率及知名度，才会做蚀本生意。
---------
百佳超级市场（英语：PARKnSHOP）是和记黄埔旗下屈臣氏集团的连锁超级市场，1973年在香港岛赤柱开设的裕光超级市场及和平超级市场合并为首间百佳超级市场 。现时在香港、澳门和中国大陆有超过260间分店[1]，其中逾50间为超级广场及购物广场，占全港超级广场总数超过7成。员工总数约9000名 公司销售多于100,000,000。4pGRainbow Mandarin 彩虹汉语
百佳与惠康两大连锁超级市场集团共占据香港超过8成的市场占有率。4pGRainbow Mandarin 彩虹汉语
In Hong Kong by Hong Kong's richest man Li Ka-shing chaired and yellow, its PARKnSHOP lot of money, but have to close down in Shanghai. "Daily Economic News" reported on the Mainland, due to strong foreign brand-name Carrefour and Wal-Mart and other rivals fought over, Pokka recent years, beaten, Shanghai the only two outlets this month closed down.
Pokka has two branches in Shanghai, the Pokka supermarket in Nanjing West Road, Westgate Mall, was closed on Sunday, while in the the Gubei Taste of Changning District, next week will formally closed. The newspaper yesterday at Hutchison Whampoa of Hong Kong's public relations inquiries, and received no response.
The report quoted the Pokka Chinese public relations said Pokka store in Westgate Mall, due to expiring leases closure of Pokka will not withdraw from the Shanghai market, will continue to re-open new stores at the right location. However, the sources said, long-term erosion of the two branches of money, shut shop is just a matter of time.
Lost to Wal-Mart, Carrefour
Mainland retail analyst, said the Pokka nearly 20 years in the Mainland market under constant challenge of foreign capital are less competitive than rivals, "the Mainland Pokka too wavering, no clear market positioning strategies". He also said that the mainland there are a lot of international brands, competitive than Hong Kong intense the Pokka comeback in Shanghai will be very difficult.
In fact, Pokka in the Mainland market in recent years has been beaten, according to the China Chain Store and Franchise Association statistics report last year, Pokka sales of only 4.3 billion yuan in the mainland ranked 20 in the foreign-funded enterprises brand, at the end only 46 nationwide branches room. Giant enterprises Wal-Mart and France owned Carrefour last year, sales were more than 40 billion yuan, more than 200 stores.
Shanghai Top 100 heyday as many as 14 branches left off but this year only two. Insiders pointed out that, Pokka unsatisfactory results in the Mainland, and yellow contribution is very small, "in order to maintain market share and visibility will be a money-losing business4pGRainbow Mandarin 彩虹汉语
|
新闻取自各大新闻媒体，仅用于汉语学习交流，新闻内容并不代表本网站立场
