新浪加大微博投資抗騰訊

【明報專訊】新浪昨日公布其首季度業績，淨虧損1370萬美元，較市場預期佳。管理層指，今年將加大對新浪微博的投資至1.6億美元，以抗衡來自的騰訊微博的競爭，並預期未來虧損將會持續。M46Rainbow Mandarin 彩虹汉语

首季淨虧損1370萬美元 遠優於市場預期M46Rainbow Mandarin 彩虹汉语

截至2012年首季度，新浪總收入為1.06億美元，淨虧損則為1370萬美元，已遠優於市場預期的1930萬元虧損。當中，廣告收入同比增長9%至7850萬美元，由於與微博業務相關的基礎設施及市場推廣開支增加，運營開支則大增六成至6410萬美元。M46Rainbow Mandarin 彩虹汉语

新浪首席執行官兼總裁曹國偉在通告中稱，「因為我們將繼續投資微博平台，第二季或會繼續錄得營運虧損」，新浪今年對微博的投資金額將大幅增長45％至1.6億美元，主要用作增聘人才及提升基礎設備，並預計在下半年進一步進行微博的商業化.M46Rainbow Mandarin 彩虹汉语

[Ming Pao] Sina announced yesterday its first quarter results, net loss of $ 13.7 million, lower than the market expected. Management refers Sina microblogging investment this year will increase to $ 160 million to contend with competition from Tencent microblogging, and expected future losses will continue.

First quarter net loss of $ 13.7 million, far better than market expectations

Ended the first quarter of 2012, Sina total revenue of $ 106 million, net loss was $ 13.7 million, has been far better than market expectations of a loss of 19.3 million yuan. Among the advertising revenue grew 9 percent to $ 78.5 million, the microblogging service-related infrastructure and marketing expenses increased, operating expenses greatly increased 60% to $ 64.1 million.

Sina CEO and CEO Charles Chao, the notice said, "We will continue investment in the microblogging platform, in the second quarter, or will be continued to record operating loss", Sina microblogging this year, the amount of investment will be significantly increased by 45 percent to $ 160 million is mainly used to recruit talents and enhance the infrastructure and is expected to further the commercialization of microblogging in the second half.M46Rainbow Mandarin 彩虹汉语

 M46Rainbow Mandarin 彩虹汉语